UX/UI Study– Redesign University Celebration Web Site

Considering that the 90 s, event culture has been climbing enormously. Festivals, meetings, releases, events, and fairs have actually transformed right into a new form that alters yearly.

Interaction is an essential element of their success. The technique has to be straightened and supply a natural message and experience. Nowadays an occasion’s electronic existence is as essential as the event itself– it stands for the much more lasting testimony of what took place throughout those days.

At the exact same time, communication technique may vary from version to version, in search of development and that wow element.

Obstacle

This time around, our one week challenge was to design a site for an event/festival that will occur next year.

Considering that, I decided to upgrade the University Party site. I selected this event because I have been participating along 8 years and always believed that they could boost their online experience.

School Event

University Party is an immersive event where people utilize one of the most diverse technologies to transform the world. It is the globe’s largest modern technology experience that yearly attracts nerds, business owners, gamers, scientists and several other creatives that integrate to adhere to thousands of tasks on Advancement, Science, Society, Digital Universe and Entrepreneurship.

To sense concerning the event, here is a video of this year version, University Celebration Brasil 12– São Paulo:

Video Campus Celebration

Guerrilla research study

Initially of the task I did an on-line survey and talked to about 10 people to comprehend the public that I was going to work.

With my research study I would like to know what type of details they seek when seeing the website, what are their inspirations to go to Campus Celebration, what are their troubles in the event and site.

Discoveries
Looking through all collected data, I saw that:

57 %– 26– 35 years of ages
33 %– 18– 25 years old
80 %– gain access to the website before the occasion
20 %– visit the website during the occasion
50 %– already got involved a minimum of when
32 %– wants to go to the occasion
When they check out the internet site they want to find dates, costs, program, volunteering, exactly how to get to the occasion.

Most of them find it difficult to locate the info they require, there are troubles on the interface and the navigating is extremely complex.

They actually like the event since is an area where they can share experiences, be within the information, meet new pals, find out brand-new things and enjoy.

Empathy map and Personas

Based on my research study, I created 2 identities.

Igor Cardoso is a student that wants to learn brand-new things. He wishes to meet brand-new people, enhance his professional network, experiment and obtain understanding in other areas. He constantly have problem on preparing to head to the occasion, he really feel unconfident to go alone and he resides in other city.

The 2nd identity is Danilo Oliveira. Danilo is a veteran, he mosted likely to Campus Party a few editions. He enjoys the occasion and seem like need to share his expertise with others. He wishes to find brand-new good friends and see the current modern technology. Danilo believes that the internet site is perplexed, he never ever discover what he desires and believe that the area is not engaged sufficient.

Jobs to be Done

To comprehend all touch points that the customer was going to have in their journey right after they have the wish to head to the event, I used the method Jobs to be Done.

Prior to: They want very easy accessibility to standard info (tickets, place, dates), what is this event, program and audio speakers.

During: They want to know whatever that is happening, easily situate their pals, be familiar with brand-new people and don’t waist their time in lengthy lines.

After: They want to obtain their certificate, evaluation whatever that occurred, find and share images and videos.

How Might We and Brainstorm

Having a clear sight regarding the customer needs and their results, I started to question myself and conceptualize some concepts for possible solutions.

The primary pain factors that I consider was:

How might we assist consumers to find fundamental information on the web site?
Just how might we aid client to intend to go to the event?
How might we assist customer to locate themselves and their friends?
How might we aid customer to be familiar with everything that is happening on the occasion?

Sitemap and Userflow

Analyzing their website and all data, I established a sitemap to structure the new web site. This time it was mosting likely to have two food selections, the main food selection, with whatever about the event and previous occasions, and the secondary menu, that was mosting likely to be adjustable, according to the next version.

With this 2 food selections, it would be much less complex and very easy to locate info concerning the version they are seeing.

I likewise developed 3 customer streams, one for every period that the customer would have call with the website.

The initial one relates to before the occasion. When he determines to go, he requires to purchase a ticket, see the standards and the program.

The 2nd one is when he remains in the event. He wishes to have simple accessibility to his personalized routine, locate his buddies and understand what is taking place on the occasion.

And, the 3rd one is for after the event. When he can obtain his engagement certificate, see photos and talks that happened.

Moodboard and Style Ceramic Tile

Analyzing their brand, web site and social media sites, I learnt that their brand name is rather strong when talking about designs and shades. I decided to maintain most of the visual identification since represents effectively all things that they want to reveal. Bringing energy and shades to this technical world.

Solution

Thinking of the use of the site in their journeys, I select to concentrate on web variation for in the past and after the event and focus the mobile version throughout the event.

The user would certainly have their own customized profile and simple accessibility to general agenda, stay on par with whatever that occurs with Twitter articles and simple way to locate their close friends.